The primary challenge was to create an engaging and immersive Stranger Things experience that could be accessed directly through web browsers without requiring users to download an app. This WebAR experience needed to seamlessly integrate high-quality AR interactions with the Demogorgon and ensure smooth performance across various devices. Additionally, the experience had to be compelling enough to generate significant user engagement and encourage the creation of user-generated content (UGC).
To address these challenges, our team utilized advanced WebAR technology to develop an interactive AR experience that works directly in users’ web browsers. We designed detailed AR environments and realistic Demogorgon interactions to captivate fans of the series. By focusing on optimization, we ensured that the experience runs smoothly on a wide range of devices. Furthermore, we integrated easy-to-use features for capturing and sharing UGC, allowing users to document and share their adventures in the Stranger Things universe on social media platforms.