Stranger Things WebAR

Projects

Stranger Things WebAR experience.

The Stranger Things WebAR experience is an innovative web-based augmented reality adventure that brings the eerie world of Hawkins to life. Fans can interactively engage with the fearsome Demogorgon, exploring detailed AR environments inspired by the hit series. This cutting-edge technology allows users to immerse themselves in the Stranger Things universe without needing to download any apps, providing a seamless and accessible experience directly through their web browsers.
What sets this WebAR experience apart is its ability to generate incredible user-generated content (UGC). Users can capture their interactions with the Demogorgon and share their unique experiences on social media, bringing a new level of engagement and excitement to the fan community.

EXG Pro

Client
Challenge & approach
The primary challenge was to create an engaging and immersive Stranger Things experience that could be accessed directly through web browsers without requiring users to download an app. This WebAR experience needed to seamlessly integrate high-quality AR interactions with the Demogorgon and ensure smooth performance across various devices. Additionally, the experience had to be compelling enough to generate significant user engagement and encourage the creation of user-generated content (UGC).
To address these challenges, our team utilized advanced WebAR technology to develop an interactive AR experience that works directly in users’ web browsers. We designed detailed AR environments and realistic Demogorgon interactions to captivate fans of the series. By focusing on optimization, we ensured that the experience runs smoothly on a wide range of devices. Furthermore, we integrated easy-to-use features for capturing and sharing UGC, allowing users to document and share their adventures in the Stranger Things universe on social media platforms.
Our development process began with a thorough understanding of the Stranger Things universe and its fanbase. We collaborated closely with creative teams to design realistic and engaging AR environments that would resonate with fans. Using advanced WebAR technology, we developed interactive elements that allowed users to engage with the Demogorgon and other iconic features from the series.
Completed in 4 weeks, the Stranger Things WebAR experience significantly enhanced user engagement and interaction. The outcome demonstrated the project's success in delivering an immersive and accessible AR adventure that captivated fans, improved satisfaction, and generated considerable interest.

Process / the outcome