+1 (940) 263-1086
About us
Our history
Immercity was founded by industry professionals who have led in the execution of over 500 digital projects over the past 10 years for renowned companies such as Mercedes, Mondelez, Lego, Intel, Amazon, and many more. Our years of experience enable us to significantly save our clients' resources through expert management of our creative, marketing, and development teams. Our international awards demonstrate our ability to quickly and effectively find solutions to achieve our clients' digital goals with high quality and efficiency.
Our team
Kyr Poskonoff is a veteran tech leader with decades of experience running and managing technical teams and multiple businesses in the immersive and extended reality market.
Kyr Poskonoff
CTO & Co-Founder
An XR expert and evangelist with over seven years of experience. During this time, he has successfully implemented VR/AR solutions for numerous Fortune 500 companies, including Mercedes, IBM, and Mondelez. His expertise and innovative approach have made significant impacts across various industries, driving immersive technology adoption and enhancing user experiences. Kyr is also a regular keynote speaker at major industry conferences such as AWE, XRExpo, and VR Summit, where he shares his insights and vision for the future of XR.
In addition to his practical work, Kyr is an accomplished author, having written the book "Metaversions," which explores the evolving landscape of virtual and augmented realities. He also contributes to the XR community through his blog, LikeXR.tech, where he delves into the latest trends, technologies, and applications of XR. His dedication to advancing XR technologies and his thought leadership in the field have established him as a prominent figure in the XR community.
In addition to his practical work, Kyr is an accomplished author, having written the book "Metaversions," which explores the evolving landscape of virtual and augmented realities. He also contributes to the XR community through his blog, LikeXR.tech, where he delves into the latest trends, technologies, and applications of XR. His dedication to advancing XR technologies and his thought leadership in the field have established him as a prominent figure in the XR community.
Christopher Merchant II is an experienced technology leader with a diverse background in digital marketing, financial technology, law, and technical project management.
CEO & Co-Founder
Christopher Merchant II
Christopher's expansive experience includes managing client relationships, development teams, and operations at multiple digital marketing agencies, as well as overseeing SaaS implementations at Pyramid Technology Solutions, and leading customer success at Fintech giant AvidXchange.
Chris' career began with roles in sales and law, demonstrating skills in process improvement, customer relationship management, capacity planning, and software project management with a strong track record of driving successful outcomes across various industries.
Chris lives in Illinois with his wife Anna- an active duty US Air Force physician- and spends his downtime cooking and entertaining, perfecting his Linux system virtualization and networking skills, wine tasting all around the world, and rebuilding vintage American cars.
Chris' career began with roles in sales and law, demonstrating skills in process improvement, customer relationship management, capacity planning, and software project management with a strong track record of driving successful outcomes across various industries.
Chris lives in Illinois with his wife Anna- an active duty US Air Force physician- and spends his downtime cooking and entertaining, perfecting his Linux system virtualization and networking skills, wine tasting all around the world, and rebuilding vintage American cars.
Our team
Kyr Poskonoff is a veteran tech leader with decades of experience running and managing technical teams and multiple businesses in the immersive and extended reality market.
An XR expert and evangelist with over seven years of experience. During this time, he has successfully implemented VR/AR solutions for numerous Fortune 500 companies, including Mercedes, IBM, and Mondelez. His expertise and innovative approach have made significant impacts across various industries, driving immersive technology adoption and enhancing user experiences. Kyr is also a regular keynote speaker at major industry conferences such as AWE, XRExpo, and VR Summit, where he shares his insights and vision for the future of XR.
In addition to his practical work, Kyr is an accomplished author, having written the book "Metaversions," which explores the evolving landscape of virtual and augmented realities. He also contributes to the XR community through his blog, LikeXR.tech, where he delves into the latest trends, technologies, and applications of XR. His dedication to advancing XR technologies and his thought leadership in the field have established him as a prominent figure in the XR community.
An XR expert and evangelist with over seven years of experience. During this time, he has successfully implemented VR/AR solutions for numerous Fortune 500 companies, including Mercedes, IBM, and Mondelez. His expertise and innovative approach have made significant impacts across various industries, driving immersive technology adoption and enhancing user experiences. Kyr is also a regular keynote speaker at major industry conferences such as AWE, XRExpo, and VR Summit, where he shares his insights and vision for the future of XR.
In addition to his practical work, Kyr is an accomplished author, having written the book "Metaversions," which explores the evolving landscape of virtual and augmented realities. He also contributes to the XR community through his blog, LikeXR.tech, where he delves into the latest trends, technologies, and applications of XR. His dedication to advancing XR technologies and his thought leadership in the field have established him as a prominent figure in the XR community.
Christopher Merchant II is an experienced technology leader with a diverse background in digital marketing, financial technology, law, and technical project management.
Christopher's expansive experience includes managing client relationships, development teams, and operations at multiple digital marketing agencies, as well as overseeing SaaS implementations at Pyramid Technology Solutions, and leading customer success at Fintech giant AvidXchange.
Chris' career began with roles in sales and law, demonstrating skills in process improvement, customer relationship management, capacity planning, and software project management with a strong track record of driving successful outcomes across various industries.
Chris lives in Illinois with his wife Anna- an active duty US Air Force physician- and spends his downtime cooking and entertaining, perfecting his Linux system virtualization and networking skills, wine tasting all around the world, and rebuilding vintage American cars.
Christopher's expansive experience includes managing client relationships, development teams, and operations at multiple digital marketing agencies, as well as overseeing SaaS implementations at Pyramid Technology Solutions, and leading customer success at Fintech giant AvidXchange.
Chris' career began with roles in sales and law, demonstrating skills in process improvement, customer relationship management, capacity planning, and software project management with a strong track record of driving successful outcomes across various industries.
Chris lives in Illinois with his wife Anna- an active duty US Air Force physician- and spends his downtime cooking and entertaining, perfecting his Linux system virtualization and networking skills, wine tasting all around the world, and rebuilding vintage American cars.
Co-Founder & CEO
Christopher Merchant II
Co-Founder & CTO
Kyr Poskonoff
Our Values
At Immercity, our values shape everything we do, guiding our mission to deliver exceptional digital marketing solutions that empower our clients to thrive. As a startup, we are committed to fostering innovation, integrity, and excellence in every aspect of our work.
Innovation
We embrace creativity and forward-thinking approaches to stay ahead in the dynamic digital landscape. Our team continuously explores the latest trends and technologies to craft cutting-edge strategies that drive measurable results for our clients.
Integrity
Trust and transparency are the foundation of our relationships. We believe in honest communication, ethical practices, and delivering on our promises. Our clients can count on us to act with integrity in every interaction and decision.
Excellence
We strive for excellence in all we do, from the smallest details to the grandest projects. Our dedication to quality and continuous improvement ensures that we provide top-tier services that exceed expectations and deliver outstanding outcomes.
Collaboration
Great things are achieved through teamwork and collaboration. We work closely with our clients, valuing their insights and feedback to create customized solutions that align with their goals. Together, we achieve more.
Customer-Centricity
Our clients are at the heart of our business. We prioritize their needs, listen to their challenges, and tailor our services to help them succeed. Our success is measured by the success of our clients.
Adaptability
In the fast-paced world of digital marketing, adaptability is key. We stay agile and responsive, ready to pivot and adjust strategies as needed to meet evolving market demands and client objectives.
Passion
We are passionate about what we do, bringing enthusiasm and a positive attitude to every project. Our love for digital marketing fuels our drive to deliver exceptional work and inspires us to push the boundaries of what's possible.