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Sesame Street WebAR Experience
Developed in collaboration with Hoopla Digital agency, the Elmo Slide WebAR experience enhances the presentation and release of the new Elmo toy from Sesame Street. Users can dance alongside the iconic character, mimic its movements, record videos, and share unique content on social media. This interactive WebAR project makes the toy launch more engaging and memorable.
Sesame Street
Client
Challenge & approach
The goal was to create an engaging user-generated content tool for the new Elmo toy launch. Immercity and Hoopla Digital designed a WebAR experience that lets users dance with Elmo, record interactions, and share them on social media.
This WebAR solution enabled users to access the experience directly through their smartphone browser without downloading an app, ensuring easy participation and broad reach, through a low barrier to entry for users.
Using WebAR technology, the project created an interactive experience where users could dance with Elmo, record videos, and share them. Completed in just 4 weeks,the WebAR tool attracted over 60,000 users
during the marketing campaign, with nearly 4,000 unique users daily. This successful WebAR integration boosted user engagement and significantly amplified the marketing impact of the new Elmo toy launch.